← All channels
02
Research
Data-heavy breakdowns and "is this actually real?" investigations. Slower, heavier, cited. Receipts over vibes.
Research3 min
Does AI Personalization Actually Beat a Mail Merge? We Sent 60,000 Messages to Find Out
The outreach industry insists AI personalization is worth the tokens. We ran a controlled test across six ICPs to check.
Jul 16, 2026Read →
Research3 min
We Measured AI Coding 'Productivity' Across 32 Teams. It's Complicated.
The 10x-engineer claims don't survive contact with commit data, but the real number is more interesting than either camp admits.
Jul 8, 2026Read →